How to think about hire ROI
A new hire is two cashflows: a big upfront drag (recruitment + ramp-up months) and an ongoing margin contribution. ROI tells you whether the second outweighs the first within an acceptable window.
Worked example — a £40k account manager
Fully-loaded cost ~£52k/year (salary + 13.8% NI + 5% pension + tooling). They take 3 months to ramp. After that, they hold £18k of monthly client revenue at 35% margin → £6.3k gross profit, minus their £4.3k monthly cost = £2.0k net per month. Upfront cost: recruitment £4k + 3 months at full cost £13k = £17k.
- Payback: ~8.5 months from start
- Total ROI (24 mo): +147%
- Annualised: ~57% per year
Red flags
- Payback beyond 12 months without a clear leverage story
- Monthly net contribution under 25% of fully-loaded cost
- Revenue assumptions that depend on the hire selling themselves