Buyer-first vs seller-first
The ROI Shop is a sales-enablement product. Reps build calculators to push to prospects. ROIify flips it: buyers run their own numbers in seconds, and vendors can commission a branded version (from £2,500) when they want a similar sales tool — without a per-seat subscription.
Feature comparison
| Feature | The ROI Shop | ROIify |
|---|---|---|
| Free public calculator | Limited | ✅ Yes |
| No sign-up required | — | ✅ Yes |
| UK-first (GBP, AIA notes) | — | ✅ Yes |
| Equipment, marketing & staff hire models | Partial | ✅ Yes |
| Branded vendor proposal | Subscription | ✅ One-off from £2,500 |
| Shareable PDF/link | ✅ Yes | ✅ Yes (vendor build) |
When The ROI Shop might still suit you
If you're a sales-led B2B SaaS company with a large rep team and need built-in CRM integrations plus per-seat calculator templates, The ROI Shop's platform model is purpose-built for that.
Try ROIify
- Equipment ROI Calculator — plant, machinery, vans, fit-out
- Marketing ROI Calculator — ads, campaigns, content
- Staff Hire ROI Calculator — new roles and contractors
- For Vendors — your own branded build